"I'm Thinking Future Friendly"

I'm blogging again at 10 to 1 in the morning because I just saw a commercial for a total crock. Well okay it was not marketed as such, but here it is: http://www.futurefriendlybrands.ca/en

...it was for a bunch of products that are marketing themselves as being "future friendly" - i.e. environmentally responsible or whatever.

I don't know the answers to these questions yet, but the first things that came to mind were:

• if Downy is making its fabric softener more concentrated (to reduce the plastic used), doesn't that make it harder on the water supply? Doesn't that make it more toxic? Same with Tide high efficiency ("HE") liquid... WTF?
• how do they make Coldwater detergent? What have they put into it to make it work? Why won't they assure us that it's not toxic and that it's biodegradable and made of natural ingredients?
• aren't stronger Bounty sheets going to take longer to decompose, either in a landfill or in a municipal compost heap?
• what the hell do they have to do to already toxic batteries to make them last longer? What on earth can they be putting in to make batteries give even more power? why shouldn't this terrify us?
• what is Cascade made of, if not organic biodegradable stuff?

...recently capitalism, which when done properly can totally spur technology and markets and medicine (etc. etc.) through competition, has been showing its dark underbelly: products released too soon (e.g. Tylenol, Honda), in the name of the quickest profit and the most competetive advantage hurt people and hurt the planet. This website and this line of products is SO lame.